TOWARDS AN APPLIED ETHICS IN DIGITAL COMMUNICATION: A TRANSDISCIPLINARY PERSPECTIVE ON RESPONSIBILITY

Abstract

In this article, we proposed an ethical analysis of the actors
involved in digital communication, starting from the communication model
developed by David Berlo. Thus, we identified the sources of transmission of
a message, the characteristics of the message, the channels through which it is
transmitted and which are the possible recipients, asking ourselves, through
an exercise of applied ethics, what the responsibility of each one is. We argued
that there are several ethical issues for each component of Berlo's model
which can influence digital communication. Considering that ‘digital ethics’
is still a fairly narrow field, the transdisciplinary approach we proposed in
this article has the advantage of opening up the area of applicability of ethics
in the field of digital communication.