TOWARDS AN APPLIED ETHICS IN DIGITAL COMMUNICATION: A TRANSDISCIPLINARY PERSPECTIVE ON RESPONSIBILITY

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In this article, we proposed an ethical analysis of the actors involved in digital communication, starting from the communication model developed by David Berlo. Thus, we identified the sources of transmission of a message, the characteristics of the message, the channels through which it is transmitted and which are the possible recipients, asking ourselves, through an exercise of applied ethics, what the responsibility of each one is. We argued that there are several ethical issues for each component of Berlo's model which can influence digital communication. Considering that ‘digital ethics’ is still a fairly narrow field, the transdisciplinary approach we proposed in this article has the advantage of opening up the area of applicability of ethics in the field of digital communication.